Posts tagged as:

journalism

Six Strategies For Being An Effective Media Outlet For Your Small Business

November 8, 2009

In order to be an effective media outlet for your business, you should abide by some basic journalistic principles. While the technologies that support journalistic endeavors are constantly changing, the basic tenets of good journalism have remained constant for hundreds of years. The challenge for you is to use those principles to establish the branded [...]

Read the full article →

Proof That Social Media Is Killing Print Magazines

November 3, 2009

When I quit my corporate job to start my business, the first thing I did was call the vice president of public relations at the company I was leaving and ask her how to get good PR. She referred me to a veteran in the industry who broke the devastating news that my business was [...]

Read the full article →

FTC To Host Workshops On “Journalism and the Internet Age”

November 2, 2009

On December 1 and 2, 2009, the Federal Trade Commission (FTC) will hold two days of workshops on how the Internet has affected journalism. The workshops come in the wake of the release last month of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, which become effective on the first day of [...]

Read the full article →

What’s Your Reporter’s Beat?

November 2, 2009

One of the thousands of things I wanted to be when I grew up was a news anchor, and my major in college was Journalism. While I never worked as a journalist, the fact that I trained to be one explains why I have been an early adapter of the concept that small and independent [...]

Read the full article →