New York

Session I: The Media Is You!

8:00 to 8:45

There's a new media in town, and it's Y-O-U! Embracing your amazing new role as a Media Maven!

Session II: Your Story

8:45 to 9:30

How to harness the power of "lifestreaming" technology to create a 24/7 branded newsroom that informs, entertains and inspires customers and other stakeholders.

Break

9:30 to 9:50

Session III: Brand Storming

9:50 to 11:15

Refining your specific niche and branding strategy that differentiates and empowers you to expand your sphere of influence and establish yourself as the "go to" person for the types of products and services you offer.

Session IV: Cherry Picking

11:15 to 12:30

How to cherry pick and integrate the best media outlets available to tell your story, engage your customers and create your own brand evangelists. We'll cover some of the best practices for using the written word, audio, video, photographs, etc., and how each of them contributes to your media action plan.

Lunch Break

12:30 to 1:30

Session V: Media Working Groups

1:30 to 3:30

We'll divide into groups based on the "chief cherries" you choose for your business. We'll work together to create (or refine) a customized media action plan for you.

Break

3:30 to 3:45

Session VI: Sharing

3:45 to 5:00

We will review and refine action plans, asking questions and sharing suggestions and ideas for improving and massaging them so they are ready for immediate implementation.

Session VII: Next Steps

5:00 to 6:00

We won't leave you hanging! We've created a website just for workshop attendees where those who would like to join us will meet regularly to continue the conversation at an exclusive The Media Is You social networking site. In our final hour, we'll review the site and share how you can use it to further refine your plan with our continued help!